Blue de Gênes

Blue de Genes

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    The history of jeans began over 400 years ago in Genoa...

    At that time, dock workers used a very robust fabric made of Arabic cotton that was dyed blue with indigo. The "blue from Genoa" or, under French rule at the time, "Bleu de Gênes" soon became "blue jeans" in America. Only later did attempts to produce a similar fabric in the French town of Nîmes: "De Nîmes", i.e. denim. The original from Genoa remained unmatched, however.


    The young brand "Blue de Gênes" reflects the values ​​of the time, when high-quality craftsmanship and the processing of natural materials were among the highest skills. Inspired by the workers' clothing from Genoa at the time, a very special collection is produced in perfected handcraft, on old machines with completely natural materials in Italian family businesses.

    So much love for old details fits perfectly with the demands of a bike lover or customizer. That's why we think the Blue de Gênes brand is not only very suitable for our lifestyle store, but also exceptionally good.

    84 products