Matchless London

Matchless was founded in England in 1878 by Henry Herbert Collier and has been manufacturing motorcycles since 1899. The Matchless brand became famous when Collier's sons won the Isle of Man Tourist Trophy on Matchless motorcycles in 1907, 1909 and 1910, which is known to be the oldest and still most dangerous motorcycle race in the world.

In addition to its own motorcycles, Matchless' own engines were also sold to brands such as AJS. AJS was taken over by Matchless in 1931, but both brands were taken over by the AMC group in 1938, to which Norton later belonged. Unfortunately, at the end of the 1960s the Matchless brand disappeared completely from the market.

Matchless motorcycles and leather jackets were among the absolute favorites of stars such as Marlon Brando and James Dean and were among the most popular jackets of the rockers from the ACE Café London.

At the beginning of 2013, the brand rights were acquired by the former Belstaff owners, the Italian Malenotti brothers, who are developing a high-class biker and vintage-inspired fashion line for bikers based on the history, passion and the shapes and cuts of the time.